COMMUNICATION AND CONFLICT MANAGEMENT - Why is communication so important?


Communication is more than just speaking or writing: it’s about connecting meaningfully with others, especially in moments of tension or misunderstanding. 



This is because conflict often arises not from what is said, but how it's said or how it is interpreted. This is why listening empathetically tuning in not only to words but also to feelings and intentions is essential in managing conflict constructively.

According to studies, team satisfaction is highest when conflict is resolved collaboratively (Liu, Magjuka, & Lee, 2008). In contrast, poor communication remains one of the most frequent causes of conflict (Johnson, 2004).

The Power of Nonverbal Communication:

Research by Albert Mehrabian highlights how much of our communication is non-verbal:

  • 7% Verbal: The actual words used

  • 38% Vocal: Tone, pitch, and modulation

  • 55% Visual: Body language, gestures, facial expressions

Implication: People remember how you made them feel, more than what you actually said. This means that tone, empathy, and presence matter as much—if not more—than the content of your message.

So, WHY IS COMMUNICATION SO IMPORTANT?

Conflict is as old as human interaction itself. The goal isn’t to avoid conflict entirely—it’s to manage it with wisdom, empathy, and skill. Our words can either build bridges or burn them.

Communication is the tool we use to:

  • Share ideas and opinions

  • Resolve misunderstandings

  • Express emotions

  • Build or restore trust

Whether verbal or non-verbal, communication is at the heart of every effective relationship—in friendships, the workplace, religious communities, or even international diplomacy.

Just as importantly, faith and spirituality remind us that good communication isn’t only about technique; it's also about character. For many, including Christian communicators, it means allowing God to guide your tone, words, and attitude—so that even in disagreement, people feel respected and heard.

Reflection:

Have you ever been misunderstood even though you were sure you explained clearly? Why do you think that happened?


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